TCC Insights

The Shamrock Shake Phenomenon

By Brittany Frey, Account Manager

Every year during the month of March, McDonald’s brings back the Shamrock Shake to select stores (remember this point as I will reference it later) across Canada and the United States. 

Introduced in the 1970’s and credited for paving the way for bringing other seasonal drinks to the marketplace, including Starbucks'  pumpkin and eggnog-inspired lattes, the McDonald’s Shamrock Shake has created an almost cult-like following of peppermint-craving consumers, with hundreds of Facebook fan pages dedicated to the Shake.

Holiday Favorites Continued

By Sharon Kerr, Investor Relations Account Coordinator

The question was posed… What is your favorite holiday commercial?

I asked my family and we discussed several possibilities.  The Hershey kisses playing “We wish you a Merry Christmas,” the M&Ms meeting Santa (Red M&M: “He does exist.” Santa: “They do exist.” faint-faint), and the Anheuser-Busch Clydesdale horses were right up there on the list.

But the commercial that resonated the most with us was a 1970s Coca Cola ad, where young people from differing races and nationalities gathered on a hillside to “sing [together] in perfect harmony.”

It’s The Most Wonderful Time of the Year

Blogger's Note:  This month we asked TCCer's what their favorite holiday commercials are.  For the rest of the month, many of our posts will share their answers.

By Kate Torok, Account Manager

I could be Mrs. Claus. I am the female version of Clark Griswold. I still get that magical Christmas feeling, even though I haven’t believed in Santa Claus since 1989 (sorry Dad, I know it was your handwriting).

I love the drive home to Syracuse in the snow, with Christmas songs playing on the radio. Wrapping paper makes me happy. Christmas lights are my adrenaline.

I bake at least ten dozen sugar cookie cut-outs every year. And then I frost them. I look forward to Midnight Mass in the church I grew up in.

I fall for every single trick of advertisers during this season. I just bought a plate that said “Cookies for Santa” so my 15-month-old daughter can have it every year (until she stops believing!) Did I NEED that plate? Nope. I’m a sucker.

I also get excited to see all of the Christmas commercials that start running – and even I will say this – way too early. My favorite thing is when brands bring back old commercials. Talk about nostalgia!