By Crista Geary, Copywriter/Associate Creative Director
You might think that someone who subscribes to Communications Arts and reads One Show annuals from cover to cover would think that infomercials were the lowest form of advertising known to mankind. For me, it couldn’t be further from the truth. I love a good infomercial. I marvel at the absorption power of the ShamWow®. I revel at the choptastic performance of The Magic Bullet® Blender. I laugh at, yet secretly long for, the royal blue Snuggie™. (Hey, there’s nothing worse than reaching for your drink while lounged out on the couch and having your blanket fall off your arm. That, my friend, is true hardship.)
