TCC Insights

Serving Up Some Corporate Responsibility

By Carolyn Human, Account Manager


If you read Brittany Frey’s blog post last week, you know that our Travers Collins word of the month is responsibility. Each month we’re highlighting a word that makes TC a great place to work. To honor our word of the month we’re having a “drink responsibly” happy hour (we’re talking O’Douls and Sparkling Grape Juice) and we started volunteering at a neighborhood soup kitchen.

Successful, in a kickass way.

By Jeff Bucki, Copywriter


“I think you’re going to have something that ends up in Print magazine.”

Those words from our associate creative director proved prescient when we found out that our 2009 campaign for Compeer of Greater Buffalo’s fundraising gala would be featured in the influential design publication.

Earlier this year, the campaign placed third overall out of 387 entries at the local ADDY Awards. This was just the start as it went on to earn regional and national ADDY honors as well.

But creating the campaign wasn’t easy. At times, it was very challenging. When we knew we were on to something that could be big, it felt like the stakes and expectations grew higher.

A Party Done Right

  By Cait Zulewski, Account Manager


Western New York is a generous community, and as a result there is no shortage of black tie fundraisers throughout the year.  They are always for a great cause and a tremendous amount of planning goes into each.

But the truth is that the majority of these events have the same setup.  And if you’ve been to one, you’ve been to them all.  Cocktails and a silent auction start the night, moving into a four course dinner with presentations & awards, followed by dancing.  By the time the dancing starts, everyone is full from dinner and pretty much finished with the night, and so 60% of the crowd leaves before the music starts.

And as good as the cause undoubtedly is, this type of event can be – well, kind of boring.

Charity Begins at Home Too

By Sue Asquith, Senior Vice President


There is no doubt the images coming from Haiti over the past weeks have been haunting; telling tales of tragedy and suffering. Global humanity has risen to the occasion to bring medical professionals, rescue teams, spiritual leaders and celebrities from all parts of the universe to ask the world’s population to give millions to the relief and rebuilding effort. Everywhere you look are messages appear to text $10 for Haitian relief efforts. National sports teams are doing it. The phone companies are doing it. Even broadcast networks have joined in. Past Presidents are reaching out to the world to give. Our Nation’s First Lady is on television appealing for help. The world has absolutely come together during a time of overwhelming grief to lend a hand. It’s not the first time this has happened – Katrina, China, Indonesia – and hopefully it won’t be the last. After it's all said and done, however, let’s not forget: charity begins at home too.

Give Her The Gift That Will Light Her Menorah

By Caitlin Zulewski, Account Manager

Have you seen these?  They’re part of CBS Cares, a campaign launched by the CBS Television Network consisting of PSAs featuring talent from many CBS programs. These PSAs have addressed numerous causes, ranging from mental health to breast cancer, autism to the arts, and a plethora of causes in between.  And now, apparently, women’s reproductive health.

Doing Good Does More than Make Us Feel Good

By Kathleen Rooney, Senior Vice President

I'm really proud that Travers Collins & Company is being honored by the local chapter of American Fundraising Professionals.  This group of development directors, advancement strategists and special events planners work for non-profits and interact with a wide variety of donors and volunteers on a daily basis.  They know their stuff, and so we are thrilled to be recognized by this group of pros for the pro bono work we've done to help non-profit organizations in our community. We are especially grateful to the two organizations that nominated us, Buffalo Prep and the Kenan Center.  They are part of a long list of non-profits that TC&C has helped over the years. 

One Man’s Trash is Another Man’s Treasure

By Jennifer Bucki, Administrative Assistant

Something happened recently that made me stop and think about how important it is to help others, and how proud I am to work for a company that values this as well.

Tuesday nights in West Seneca are garbage night. This past Tuesday was not unlike any other. I began to make dinner and my husband started taking out the garbage. He placed our garbage cans and our lovely yellow recycle bin by the curb, along with our five-year-old grill. Which, from our point of view, was ready for the trash. Many of our friends and family members who have been over for a cookout might tell you the same thing!

About an hour after the trash had been taken out, a white mini-van pulled up. A man with a noticeable limp got out and began to dismantle our rusted, old grill.

He seemed to have found a treasure in what we considered trash. The man had a vision of renovating this beat up, old grill. What was useless to us was something that he could use. It just really made me stop and think about how lucky most of us really are...