
By Jeff Bucki, Copywriter
“I think you’re going to have something that ends up in Print magazine.”
Those words from our associate creative director proved prescient when we found out that our 2009 campaign for Compeer of Greater Buffalo’s fundraising gala would be featured in the influential design publication.
Earlier this year, the campaign placed third overall out of 387 entries at the local ADDY Awards. This was just the start as it went on to earn regional and national ADDY honors as well.
But creating the campaign wasn’t easy. At times, it was very challenging. When we knew we were on to something that could be big, it felt like the stakes and expectations grew higher.
Continue reading " Successful, in a kickass way." »

By Cait Zulewski, Account Manager
Western New York is a generous community, and as a result there is no shortage of black tie fundraisers throughout the year. They are always for a great cause and a tremendous amount of planning goes into each.
But the truth is that the majority of these events have the same setup. And if you’ve been to one, you’ve been to them all. Cocktails and a silent auction start the night, moving into a four course dinner with presentations & awards, followed by dancing. By the time the dancing starts, everyone is full from dinner and pretty much finished with the night, and so 60% of the crowd leaves before the music starts.
And as good as the cause undoubtedly is, this type of event can be – well, kind of boring.
Continue reading "A Party Done Right" »