By Joe Sweeney, Associate Creative Director
The art of retouching can be a beautiful thing – undoubtedly, it opens a lot of doors for us so-called creative types. Because of the wonders of photo manipulation, nothing is off limits in a brainstorm. Want to attach a laser cannon to the top of an economy car? That’s doable. (That’s a real suggestion from a recent concept meeting, for the record.)
But, like any powerful thing, retouching is often used for evil. If you’re interested in how human beings actually look, then you might as well never look at another magazine again. And when I think about all of the Loch Ness Monster and Bigfoot hoaxes, my heart breaks (still believe you’re out there, Sasquatch).



