By: Katie Corbut, Account Coordinator
Everyone has been talking about it. There’s been plenty of gossip. Fists were clenched and sighs were heard throughout the office, and possibly even the world.
Continue reading "The Change that Shook the Universe (ish)" »
By: Kellie Mazur, Administrative Assistant
“Couch potato” used to mean something bad. But lately TV viewers are multitasking. Many of us are fully engaging in social media while we watch our favorite shows.
By: Katie Corbut, Account Coordinator
Do you have Klout? I do – I have 56 points (give or take depending on the day) of Klout. I know many who have jumped on the Klout bandwagon while others are as reluctant to acknowledge the site as they were upon the birth of Twitter.
By: Kellie Mazur, Administrative Assistant
Could we soon hear, “You have the right to remain silent. Anything you tweet can and will be used against you in a court of law?”
By: Kellie Mazur, Administrative Assistant
Food trucks have long been embracing the power of social media. In a way, social media is the fuel that keeps the food trucks going. Very practically, our four-wheeled friends tweet their whereabouts for the day. Although at Travers Collins we pride ourselves on memorizing the Lloyd’s Taco Truck schedule, in the off chance we lose track of every other Wednesday, a friendly Twitter reminder ensures us a coveted spot in the local food truck’s line.
Continue reading "Food trucks serve up street food…and social media know-how?" »
By: Lisa Cialfi, Account Coordinator
After just a few days on Google+, I’m really impressed. The new social media site is Google’s answer of the widely popular Facebook, and I think it has a lot to offer users.
Lisa Cialfi, Account Coordinator
We often advise our clients to join in the trending conversations happening on Twitter (and we do the same with our Twitter account @traverscollins). We tell our clients that a company should not simply share information through social media, but interact with consumers through meaningful content.
However, there’s a time to add a little humor to the conversation, and there’s a time where it’s just inappropriate.
It’s a risk for a brand, such as Entenmanns, to comment on hot-button topics. The Casey Anthony Trial is not a laughing matter to a lot of tweeters and even a harmless comment, like the one above, can be offensive. In fact it doesn’t take long for a controversial tweet to leave Twitter, I found out about this tweet through a blog.
By Lisa Cialfi, Account Coordinator
Admittedly, I’m a social media addict. A lot of my friends who don’t work in the communications field often tease me by saying “What, are you going to tweet about that??” anytime someone so much as sneezes. While I’m not quite at the point of tweeting about sneezes, I humor them with a laugh. This week my love of social media was reinforced.
Continue reading "Helping Joplin, Mo., Without Leaving Your Computer Desk" »
By: Lisa Cialfi, Account Coordinator
I live in walking distance to the Tonawanda/Kenmore location and visit the store about five times a week. With four locations total in western New York, it’s a true mom ‘n pop shop, which is why I choose to shop at Dash’s over larger grocery stores.
As an avid Foursquare user, my check-ins at Dash’s earned me the Mayorship of the store. Because of this I receive free coffee, daily from the SPoT coffee that’s attached to Dash’s.
By Christian Nole, Account Service Intern
Some people love to complain; so it was really no surprise that when Southwest Airlines experienced some technical issues with its aircrafts, a lot of customers, bloggers, and even some media outlets were quick to put Southwest on trial. I, on the other hand, like to consider myself a rational person. If you haven’t heard about it yet, Southwest Airlines had a little mishap on Friday. I will admit that it was concerning to hear about Southwest having issues with a hole in a plane, especially because I have always looked to Southwest as my first choice in air travel. However, there is a silver lining (not in the planes of course; that would have prevented depressurization).
